Many years ago, more than I care to remember, a Professor on my University course once said to me, "Chris, do you look both ways when crossing the road?". We were in a one-on-one meeting and discussing his feedback for a piece of work I had submitted on sociological theory. From memory, I think I politely nodded along, embarrassed that my intellect was severely lacking when compared to his and, in truth, unsure where this conversation was heading. Lucky for me, the Professor was outstanding at explaining things, and, sure enough, over the next few minutes, all became clear. This saying surfaced on three occasions last week in meetings I had with players and clubs because it is a great way of explaining what players need to do to prepare for their careers and how I help them.
Do you look both ways when crossing the road?
I help young players and their families to "look both ways as they cross the road". I want young players to go through their football journey knowing the full story, taking a more evidence-based approach to their career planning.
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